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Journalism, Media Relations and Communication

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Journalism, Media Relations and Communication

We are alive in the information age where information and communication are not just prerequisites of human existence but rather the driving forces for literally all aspects of life. Media and communications have never held greater global relevance due to the coupled relationship between the speed of information demand and information technology innovations. Journalism, media relations and communication in general are at the heart of humanity, human enterprise and social existence. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. While traditional media such as film, television and radio are still significant, the advent of handled devices, the dawning of the internet age and proliferation of social media platforms have redefined the media and communication landscape.

This calls for a novel re-imagining and re-defining of the art of communication as well as the tools and media for information creation and dissemination. DevArt sits at the heart of ICT and media technology. We understand the opportunities that can be exploited in this space for corporate success as well as the pains of failing to understand and play by the unwritten rules of the modern day communication system. Our partnership approach to media and communications solutions provision has seen us support a large number of local partners and global media agencies in developing communication strategies, conducting media related training as well as developing mass media marketing campaigns with resounding success.
We have an experienced in-house team of media relations, communication, social media and content developing experts backed by independent on demand consultants and experts. We develop innovative and integrated media and communication solutions through a results-oriented approach with a genuine desire to help businesses thrive. Business goals and customer needs are at the heart of our solutions. We strive to meld key aspects of media and communication through a vanilla of technologies, methods, media and activities acting in synchrony and synergy as a unified force to deliver a unique communication value proposition. We have experienced the power of integrated synergistic public relations and marketing communications strategies linked to business goals and corporate vision and leverage this to help our partners attain and sustain valuable brand visibility. We provide integrated public relations, social media and marketing communications solutions that cut across the entire organization and spanning the entire stakeholder spectrum, internal and external, with effective and targeted messages towards building strong, sustainable brand equity.
We have a keen eye for story angles that will interest the media, while also helping our clients get their messages out. This experience provides clients with a more efficient offering when developing angles and material for journalists, resulting in an excellent strike-rate for media coverage. Our experts have developed excellent professional relationships with journalists in all media outlets, and are often sought to provide stories and spokespeople. Our range of services includes;

 Communication Strategies, Media insights, strategies and plans
 Digital Marketing
 Media Relations
 Branding and Integrated Marketing
 Publicity-driven research
 Social media crisis response plans.

Our extensive regional and global contacts help enhance our clients’ media access and visibility, ultimately helping them to achieve their communication, marketing and media relations objectives.

Media Relations, PR and Event Management

We are a custom, full range Media Relations, PR and event management consulting partner. We offer a wide range of integrated PR and marketing services that build brand reputation, presenting real solutions to business challenges. A thoughtfully designed and well-executed PR program is a strategic communications tool that can help a corporation build brand visibility resulting in growth and success. We have a multi-disciplinary, multi-skilled team of content developers capable of developing catchy content including press releases, web content, publicity material, blog posts and videos for social sharing among others. Our content development approaches are designed to create visibility, build reputation and shape opinions and behaviours.

We appreciate the fact that content marketing is the best approach for reaching wide and interested audiences in the current custom solutions connected world. We understand that consumers control what, how, where and when they access content, so we leverage our range of innovative content strategies to develop and disseminate content that audiences will respond to. We help our partners to conceptualise, develop and implement custom media relations/events programmes crafted to reflect the specific business objectives of each client. All programme/event outcomes are measured against commercial outcomes such as data capture or lead generation, assessed within an agreed KPI framework. Our dedicated in-house events team has extensive experience in arranging events including public exhibitions, marketing suite launches, conferences, round-table, team-building and targeted political networking events.

Communication Strategic Modelling /Development

The value of strategic communications and communications can not be overemphasised in the 21st Century information and communication age. There are instances when public relations (PR) efforts may signal the difference between the success and failure of a brand. Our communication strategy modelling approaches are founded on the premise that, while there are many valid choices that public relations practitioners can make over the course of a campaign, not all are created equal. Faced with the dilemmas of multiple messages, diverse channels, competing information priorities and the uncertainty of the impact of messages, the question for organisations becomes how to craft objectives and select strategies and tactics that serve as the foundation for successful, ethical campaigns and respected organizations. We provide a wide array of media/publicity services including product launches and event activations, long-term creative and integrated strategies that increase market share, we help brands build and sustain meaningful connections with the audiences. We work with our clients to develop customized, strategic media relations and communication strategies to help them meet their most pressing current business needs, future communications/brand aspirations and manage customer/community perceptions. The key to long-term public relations success is to build a plan that caters for all stakeholder real and perceived needs. The calibre of our team and rigorous content development process brings our clients’ stories to market in ways that go beyond the unexpected. We use a mix of stories, social media, content marketing, amplification techniques and analytics to help brands realize the real impact. We give voice to our partners helping them ascend to the apex of their industries and markets through targeted media strategy solutions that are an integral part of hundreds of successful product launches, acquisitions, valuations and IPOs. We develop and implement cutting edge B2B, B2G and startup tech PR marketing strategies to enable successful market entry and competitiveness. We have experience in Brand messaging; Media relations; Social media channel/communication management; Events and awards events; Editorial strategy and content, including blog posts, thought leadership, authored articles, case studies, white papers, and web copy; Creative content, including design and digital advertising; Inbound marketing, lead nurturing, SEO and SEM services; Account strategy, including ROI tracking etc. Our value proposition revolves around;

  • Collaborating with businesses and corporate leadership teams to create authentic relationships with their stakeholders including existing/potential customers, authorities and communities.
  • Conceptualizing B2C public relations campaigns that put consumer goods and products in the public eye and where consumers can experience them in real-life, real-time environments.
  • Developing B2B messaging strategies and connections that position our clients as valued experts and industry analysts within professional sectors vital for their sales success.
  • Guiding executives to proactively prevent crises and respond to them when necessitated by factors beyond their control.
  • Building reputations for brands, businesses, product lines and service offers that reduce risk and maximize profit potential.

Branding and Integrated Marketing

DevArt is an emerging Integrated Marketing powerhouse, helping numerous clients create a unified and seamless experience for consumers to interact with the brand/enterprise. Through our solutions, we attempt to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing and social media, by employing a mix of synergisitc strategies, methods, channels/media and activities. Our processes are designed and synchronised to ensure that all messaging and communication strategies are consistent across all channels and are centred on the customer. We anchor the process of building relationships with customers, other target audiences and the brand on innovative strategies and ground-breaking creativity that propels the client’s message to the top of the mind of the target recipient.

From an initial SWOT analysis that identifies situational overviews and marketing goals to thorough brand-building programs that include comprehensive solutions, strategies and standards, Devart designs individual campaigns that are client-customized and offer returns-on-investment. Creative concepts from our branding team serve as a baseline for yielding tangible results that help our clients and partners to progress their business objectives; launch or consolidate brands and product lines; add new sectors or customer segments, or simply move the needle in terms of brand character and reputation. Our solutions in this space include;
i. Competitiveness Intelligence studies.
ii. Assessing proprietary product characteristics or service offers to incorporate Unique Selling Propositions as part of brands and branding plans.
iii. Analyzing product collections, brand nomenclature and brand offers for generating accurate and tell-tale messaging.
iv. Writing brand standards/guides
v. Training sales staff
vi. Launching or enhancing brands locally, nationally, regionally or internationally.

We provide custom made, short, medium and long terms strategic integrated marketing solutions to help businesses launch new brands, products or services, and maintain ambitious, results-oriented marketability for those that already exist, all while pressing ahead of the competition. We help our clients build new or enhance existing brands that accurately represent them, and serve as a means for developing mind and market share. Utilizing a customized recipe of strategic communication models, we drive interest in and enthusiasm for our clients’ brands and their products for which they would like to be known. Our solutions here include;

i. Examining target audiences’ decision-making processes, purchasing behaviours, product or service perceptions, and brand awareness levels
ii. Uncovering incentive factors on the parts of significant customer groups and market segments, equating to valuable information regarding communication needs
iii. Addressing gaps and issues affecting our clients’ brand awareness and sales processes
iv. Conceptualize integrated program plans to develop attention-getting content or update and reinforce band messaging which may already be in place.
v. Generating the necessary standards by which to manage brands and messaging.