Business research is a business intelligence tool that enables the collection and transformation of data into actionable insights that inform an organization’s business decisions. We structure our business research to help clients reduce uncertainty by generating information that facilitates strategic decision making as well as defining clear roadmaps for realizing strategic goals. This helps reduce the risk of strategy, product, project and corporate failure by providing valuable and actionable data on target customers, the perfect time to launch products, levels of competition, customer satisfaction, baseline data and pricing levels among other critical success factors. Strategy development is an information-dependent process. Information and data from various internal and external sources such as market survey, financial reports, baseline surveys, customer satisfaction indices among others directly or indirectly feed into the strategic planning process. Business research, first of all, helps managers to identify problems in or opportunities open to the organization. Business research then helps collect diagnostic information that clarifies the situation. The clarification could be with regard to the situation’s causal factors, competitors, best practice, the likelihood of occurrence of various outcomes and potential impacts.

We conduct evaluation/implementation research to inform managers whether planned activities were properly executed and whether they accomplished what they were expected to do. This type of research serves as an M&E or evaluation and control function. We have a mastery of a combination of qualitative and quantitative data collection and analysis tools and techniques built on the latest research technology platforms to help our clients access accurate, timely and affordable data and information to appraise decision making. We leverage a combination of in-house developed bespoke as well as standard off the shelf custom data collection applications to access up-to-date research data. We conduct baseline surveys are often used to provide a quick initial low cost, low risk, low profile assessment of potential projects. We help clients articulate the problem summary, potential options, outline costs, options analysis, and recommendations. We have a rich team of associates (architects, design teams, statisticians and engineers among other community and sector-specific experts) with whom we partner to deliver accurate baseline survey, where required. We support private-sector corporations, INGOs, NGOs and other public sector organisations conduct pre-project, project implementation and post-implementation assessments as well as funding utilization and other evaluations. We provide personalized service entrenched in rigorous research methodologies and detailed analysis.